Context Is the Deliverable
The polished deliverable is dying. A thesis on why knowledge work is shifting from compressed reports to shared context repositories — and six concrete steps your team can take this week to start operating context-first.
I am Ricardas Montvila, SVP of Strategy, Transformation & GTM at Mapp. With 15+ years in B2B SaaS, I specialize in building scalable go-to-market operating systems for data-rich and AI-driven platforms, with a deep focus on verticalizing solutions for the Fashion and Retail sectors.
This blog serves as my personal context repository. Built with Astro and Markdown, it is architected as a machine-readable foundation for future agentic workflows, blending deep-dive research with a strategic POV on the intersection of AI and commerce. [read more]
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Unlock AI Accuracy: Why Your LLM Prefers Markdown Over PDFs
Is your AI 'almost right'? Discover why PDFs sabotage LLM accuracy and how adopting Markdown can dramatically improve results, reduce costs, and enhance AI effectiveness
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Context Is the Deliverable
The polished deliverable is dying. A thesis on why knowledge work is shifting from compressed reports to shared context repositories — and six concrete steps your team can take this week to start operating context-first.
Unlock AI Accuracy: Why Your LLM Prefers Markdown Over PDFs
Is your AI 'almost right'? Discover why PDFs sabotage LLM accuracy and how adopting Markdown can dramatically improve results, reduce costs, and enhance AI effectiveness