Ricardas Montvila LinkedIn

About

The Professional Context

I am a Senior GTM and Product Strategy executive with over 15 years of experience in B2B SaaS, specializing in building scalable go-to-market operating systems for data-rich and AI-driven platforms.

I serve as the SVP of Strategy, Transformation & Go-To-Market at Mapp. My work focuses on leading the "Whole Product" strategy, partnering with technical leadership to align product roadmaps with commercial outcomes. I am particularly focused on verticalizing platforms for the Retail and Fashion industries, where I help commercialize complex AI capabilities into repeatable revenue.

I specialize in:

  • GTM Operating Model Design: Rebuilding pricing, packaging, and value-based monetization strategies.
  • AI & Signal Commercialization: Structuring customer and product context as high-value signals for search, discovery, and LLM-powered experiences.
  • Field Alignment: Serving as the bridge between Product and global Field Sales to ensure roadmap priorities translate into field-ready execution.

The Blog: A Context Repository

This blog is designed as my personal context repository. In an era of agentic workflows, I believe the value of information lies in its accessibility to both humans and machines.

Technical Foundation

  • Built with Astro: Chosen for its performance, simplicity, and modern developer experience.
  • Markdown-Driven: All content is stored in Markdown files to ensure it remains portable, lightweight, and semantically structured.
  • AI-Optimized: This site is intentionally designed to be easily consumed by AI agents. By maintaining a clean semantic structure, I am building a foundation for automated discovery and synthesis within my own workflows.

What to Expect

The content here is a mix of:

  1. Research Documents: Deep dives into technical frameworks and market shifts.
  2. Strategic Thoughts: My personal POV on leadership, GTM transformation, and the SaaS landscape.
  3. AI News Summaries: Curated developments from the AI ecosystem, filtered through my professional lens and industry context.

Current Topics of Interest

I use this space to explore and document the following core areas:

  • Agentic Commerce: The shift from passive storefronts to active, agent-driven shopping.
  • Product Discovery: Evolving how users find products in a post-keyword, AI-driven world.
  • Fashion Customer Journey: Mapping the digital-to-physical experience for the modern consumer.
  • AI Productivity: Practical applications of LLMs to augment strategic output.
  • SaaS Strategy: Designing value-based monetization for the next generation of software.
  • Brand DNA: Maintaining identity in an increasingly algorithmic marketplace.
  • Context Engineering & Semantic Layers: Structuring data so it is truly "understandable" by AI.