Context Is the Deliverable
The polished deliverable is dying. A thesis on why knowledge work is shifting from compressed reports to shared context repositories — and six concrete steps your team can take this week to start operating context-first.
I am Ricardas Montvila, SVP of Strategy, Transformation & GTM at Mapp. With 15+ years in B2B SaaS, I specialize in building scalable go-to-market operating systems for data-rich and AI-driven platforms, with a deep focus on verticalizing solutions for the Fashion and Retail sectors.
This blog serves as my personal context repository. Built with Astro and Markdown, it is architected as a machine-readable foundation for future agentic workflows, blending deep-dive research with a strategic POV on the intersection of AI and commerce. [read more]
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Recent blog posts
Leading the Synthetic Enterprise: Human-AI Balance in 2026 SaaS
Discover how SaaS leaders can balance AI efficiency with human trust, empathy, and critical skills in 2026's AI-native landscape. Essential for successful leadership.
Taming Schrödinger's Brand in AI Marketing
Discover how fragmented AI contexts dilute brand identity in fashion retail. Learn to reclaim your brand's unique voice from generic AI outputs and context silos.
Unlock AI Accuracy: Why Your LLM Prefers Markdown Over PDFs
Is your AI 'almost right'? Discover why PDFs sabotage LLM accuracy and how adopting Markdown can dramatically improve results, reduce costs, and enhance AI effectiveness
All blog posts
Comparing Agentic AI for Fashion Search: Daydream, Zalando, Mango
We stress-test AI shopping assistants from Zalando, Mango, and Daydream to see if LLMs can truly replace personal stylists without better product data.