The 'Ghost Brand' Crisis: What I Learned Interviewing Sana Remekie
I sat down with Sana Remekie, CEO of Conscia.ai, to discuss why AI styling assistants are failing to capture Brand DNA and how the 'Ghost Brand' crisis threatens retailers.
I am Ricardas Montvila, SVP of Strategy, Transformation & GTM at Mapp. With 15+ years in B2B SaaS, I specialize in building scalable go-to-market operating systems for data-rich and AI-driven platforms, with a deep focus on verticalizing solutions for the Fashion and Retail sectors.
This blog serves as my personal context repository. Built with Astro and Markdown, it is architected as a machine-readable foundation for future agentic workflows, blending deep-dive research with a strategic POV on the intersection of AI and commerce. [read more]
Recent blog posts
The 'Visit' is Dead: Why Your Next Customer Won't Be Human (And How to Sell to Them)
We are moving from e-commerce to Agentic Commerce. Discover why traffic, SEO, and static storefronts are being replaced by AI agents, protocols, and semantic brand ontologies.
Pulling the Thread: How Fashion Discovery Is Unravelling the Old Playbook
Discovery is shifting to conversational, LLM-driven experiences. When you pull on that thread, the entire fashion value chain unravels. Learn why cash velocity and data enrichment are the new survival metrics.
All blog posts
The 'Ghost Brand' Crisis: What I Learned Interviewing Sana Remekie
I sat down with Sana Remekie, CEO of Conscia.ai, to discuss why AI styling assistants are failing to capture Brand DNA and how the 'Ghost Brand' crisis threatens retailers.
The 'Visit' is Dead: Why Your Next Customer Won't Be Human (And How to Sell to Them)
We are moving from e-commerce to Agentic Commerce. Discover why traffic, SEO, and static storefronts are being replaced by AI agents, protocols, and semantic brand ontologies.
Pulling the Thread: How Fashion Discovery Is Unravelling the Old Playbook
Discovery is shifting to conversational, LLM-driven experiences. When you pull on that thread, the entire fashion value chain unravels. Learn why cash velocity and data enrichment are the new survival metrics.